Alpha Lipid Lifeline® cans with a best-before date of February 2029 now carry a sticker label instead of the label printed directly onto the can — and the formula, ingredients and quality inside are exactly the same as always.
What has changed on the can
For this batch, New Image™ International applied the label as a sticker rather than printing it directly onto the metal. Everything shown on that label is unchanged:
- Brand and product name: Alpha Lipid™ Lifeline™
- Net weight (450 g) and serving size (16 g, about 28 servings per can)
- Full nutrition information panel
- Ingredient list and the Alpha Lipid™ delivery system
- Batch number and best-before date (on the base of the can)
- Barcode, recycling marks and the New Zealand manufacturing details
What has not changed
- The formula and the ingredients are identical. Each 16 g serving still delivers 1,680 mg of New Zealand bovine colostrum, including 300 mg of immunoglobulin (IgG), 1 billion CFU of probiotics and 1,000 mg of calcium, carried by the patented Alpha Lipid™ delivery system.
- Same manufacturer, same factory. Alpha Lipid Lifeline® is produced by New Image™ International in New Zealand from pasture-raised cows — the formula recognised with the Monde Selection Gold Quality Award (2025 & 2026).
- Same taste and the same way to prepare it. Mix 1.5 scoops with room-temperature or cold water and enjoy it as your morning drink.
- Same batch checks and expiry. The best-before date, batch number and quality checks are unchanged — only the way the label is applied to the can is different.
Why the label change was made
New Image is using up can stock that is already in the warehouse before manufacturing new cans. Re-using cans that have already been produced means less packaging is scrapped, which reduces waste and its impact on the environment — and it avoids passing unnecessary cost on to customers. Once the remaining cans are used, cans with the label printed directly on the metal will return.
How to check your can is genuine
- Buy from an official distributor — iSell Nutrition is an official Australian distributor of New Image™ International.
- Check the batch number and best-before date on the base of the can.
- If you are unsure, send us a photo of your can and the batch number — we will confirm it for you.
Frequently asked questions
Is the formula different in the cans with a sticker label?
No. The formula, ingredients and manufacturing process are identical. Only the way the label is applied to the can has changed.
Why is the label a sticker instead of printed on the can?
Because New Image is using can stock that is already in the warehouse, instead of manufacturing new printed cans. That reduces packaging waste and avoids unnecessary cost.
Will the cans with printed labels come back?
Yes. Once the existing can stock is used up, Alpha Lipid Lifeline® will return to cans with the label printed directly on the metal.
How do I know my can is genuine?
Buy from an official distributor such as iSell Nutrition, and check the batch number and best-before date on the base of the can. We are happy to verify your batch for you.
Where can I buy Alpha Lipid Lifeline® in Australia?
From iSell Nutrition, an official Australian distributor of New Image™ International, with delivery Australia-wide and worldwide.
Where to buy
Order Alpha Lipid Lifeline® from our official product page, compare pack sizes on our Deals collection, or read the complete buyer's guide. See how it compares with regular colostrum powder, and read verified customer reviews.
